Keith Bansemer is the VP of Marketing at My Patriot Supply, a company dedicated to providing Americans with access to the highest quality products for emergency preparedness, survival, and self-reliance. Prior to joining My Patriot Supply, Keith served as a Director of Marketing at USA Today and as the Director of Internet Marketing at Shindigz.
As a survival and emergency preparedness expert, Keith is ideally suited for his various leadership roles with My Patriot Supply, Patriot Pantry, Alexapure, and Colonial Concepts. Keith leads a talented team in the all areas of marketing including web site UX and conversion optimization, partnerships and more. He also oversees DRTV & radio advertising, catalog/direct mail marketing campaigns and call center scripting/integrations.
Keith graduated from Northern Illinois University and currently resides in Idaho.
Do you know what steez is? If so, how do you express your steez?
I had no earthly idea until just a moment ago, but unless I’m mistaken, I express my steez by living a completely self-reliant lifestyle and helping others do the same.
When you were younger what was your dream occupation?
I’ve always known I wanted to pursue communications from a young age. Prior to entering the marketing field, I worked for eleven years in radio broadcasting.
Who/What inspired you to get into your current field?
Natural career progression and a developing interesting in digital marketing led me to where I am now.
What is one current trend that excites you?
I’m most excited by the general increase in awareness among Americans that greater self-reliance is the most efficient path to personal freedom.
What would you consider your biggest accomplishment?
I’ve accomplished a great deal as a Marketer during a relatively brief period of time, but there is no accomplishment that brings more pride than simply being able to provide for my family while ensuring their continued health and wellbeing.
What do you think of social media? Has it made an impact on your professional career?
Social media is my bread and butter and my team and I use it to our every advantage when promoting our brand and reaching our customer base.
If you were ever to start again, would you do anything differently?
I don’t believe there is anything I would do differently.
What do you see for the future?
I hope to see a society comprised of capably self-reliant citizens, all of whom are fully prepared to confront any situation or circumstance that might present itself in the future.
What’s one piece of advice you can tell our readers?
There is no such thing as being over-prepared, yet so many people err on the side of being under-prepared despite the clear detriment associated with doing so. Investing the time necessary to prepare for the future will generate a substantial and entirely worthwhile return.