An innovative entrepreneur who has quickly earned a reputation for his expertise in digital marketing, technical development, and client relations, Krishen Iyer relied on the full breadth of his unique professional skill set when he founded Managed Benefits Services, a company focused on two primary verticals, namely dental insurance and health insurance marketing and leads.
Managed Benefits Services — formerly known as Quick Link Marketing — features a sophisticated multi-layer marketing platform that includes a campaign and direct development system and also benefits from being plugged into AWS. As the founder of Managed Benefits Services, Krishen is responsible for developing the platform as well as the tools and strategies that contribute to the platform’s overall efficiency and efficacy.
Krishen, a graduate of San Diego State University and a longtime resident of Fresno, California, earned a bachelor’s degree in public administration and urban development before going on to secure his certification as an insurance agent. While the bulk of his time is devoted to his current role with Managed Benefits Services, Krishen enjoys devoting his free time in service of community beautification projects like the cleanup efforts for Woodward Park. Krishen enjoys traveling and is also quite likely to be found sitting beneath a shady tree in the company of a good book.
Do you know what steez is? If so, how do you express your steez?
Of course, and I would expect that just about every member of my generation knows all about “keepin’ it live,” and “doin’ your thing.” I’m not sure that there is anything I do that doesn’t involve expressing my steez in one way or another, because I’ve always believed in finding ways to make the most of my skill set while also avoiding that “false lift” that so many people keep seeking.
When you were younger what was your dream occupation?
I never really thought about any occupation in particular, but I did know that I wanted to work in a field where I could be challenged on a daily basis.
Who/What inspired you to get into your current field?
I’ve always had a healthy intellectual curiosity, which is how I ended up studying subjects associated with so many seemingly unrelated fields. I eventually found a way to combine my knowledge and experience through entrepreneurship, first with Quick Link Marketing and now with Managed Benefits Services.
What is one current trend that excites you?
There are quite a few trends in technical development that are really exciting, and I’m really interested in seeing where those trends will take us in the future.
What would you consider your biggest accomplishment?
I don’t think I’m ready to declare any single accomplishment as my “biggest” just yet; I’ve set some lofty goals and am wary of becoming complacent or resting on my laurels.
What do you think of social media? Has it made an impact on your professional career?
Social media is great, and it’s only getting better with the new tools and technologies that are being incorporated to make the experience more intuitive, efficient, and enjoyable. And yes, it has had an impact on my career, although I’m not exactly sure how I could accurately quantify the total impact it has had on myself and my business over the past few years.
If you were ever to start again, would you do anything differently?
For some reason, I was hesitant to travel as much as I would have liked even though there was little to no issue with working remotely. That’s the only thing I’d do differently, but I do make a point to thoughtfully reflect on the decisions I’ve made in order to improve my decision-making in the future.
What do you see for the future?
I’m really looking forward to seeing what the future holds for Managed Benefits Services, especially since we are introducing a completely revamped platform that I believe will radically alter the results we deliver for clients.
What’s one piece of advice you can tell our readers?
I’m not especially fond of the expression “thinking outside the box,” but I do think it is important for entrepreneurs to see things differently than everyone else, especially when it comes to recognizing an opportunity that others simply cannot see.