• Reed Gusmus – Marketing Director

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    Throughout the entirety of his career in the field of digital marketing, Reed Gusmus has relied on his passion, creativity, and analytical mindset to produce consistently outstanding and effective digital marketing campaigns. Reed’s exceptional track record of success has led to an opportunity to serve as the director of marketing for QASymphony, a QA testing tools company located in Atlanta, Georgia.

    Since assuming his role with QASymphony, Reed has developed and implemented digital marketing campaigns that have successfully facilitated new client acquisition along with a vast pipeline of client leads, all while improving top- and bottom-line revenue and generating substantial company growth. Reed has absolutely thrived in the constantly evolving world of software development test management tools, fostering a collaborative environment in which creativity is merged with analytical rigor.

    Reed joined QASymphony following successful professional endeavors with PGI, ClickMedia, HomeReports.com, and Virtual Advantages. Reed actually got his start as a professional with Virtual Advantages while still attending Kennesaw State University’s Michael J. Coles College of Business, establishing and managing an extensive list of clients while completing the coursework required to earn his degrees in management and marketing. Leveraging his skills and experience in his current role with QASymphony, Reed has continued to be an innovator and pioneer in the digital marketing field while generating consistently exceptional results for the Atlanta, Georgia-based company.

    Do you know what steez is? If so, how do you express your steez?

    Having lived in Atlanta for as long as I have, yes, I do know what steez is. I believe my steez is best expressed through my creative approach to digital marketing and through my desire to continually move the industry forward by introducing innovative methodologies.

    When you were younger what was your dream occupation?

    I actually wanted to be a pilot, which is why I remain so interested in aviation.

    Who/What inspired you to get into your current field?

    A professor at Kennesaw State pointed out that my seemingly disparate interests were actually a perfect fit for a career in digital marketing. After enjoying so much success as a digital marketer before I even completed my degrees, I felt immense confidence in the career path I had chosen.

    What is one current trend that excites you?

    I’m actually most excited by the speed with which so many different trends are influencing the industry; I tend to thrive in a fast-paced and constantly evolving atmosphere.

    What would you consider your biggest accomplishment?

    My biggest professional accomplishment is quite simple, as I am most proud of the fact that my marketing campaigns have had a demonstrably positive impact on the growth we have experienced at QASymphony.

    What do you think of social media? Has it made an impact on your professional career?

    I think it is great and I frequently use my Twitter account to communicate with my colleagues and industry peers.

    If you were ever to start again, would you do anything differently?

    Although I am sure there are things I could have done better when I first started my career, I am content with the path I have taken and am certainly pleased with the fact that it led to my role with QASymphony.

    What do you see for the future?

    I see the company and myself as continuing to be innovative industry forces, and I am confident that our products and services will be able to reach every client who would benefit from having such immediate access.

    What’s one piece of advice you can tell our readers?

    Although you may think your varied and diverse interests do not align with a specific career path, it is actually quite likely that there is a field or professional pursuit in need of an individual possessing a unique combination of skills relating to those seemingly disparate interests.

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    September 2, 2016 • Interviews • Views: 35